IBM and the Masters Continue 25-Year Tech Partnership, Leveraging AI to Enhance Fan Experience
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Through a 25+ year partnership, IBM helps the Masters tournament capture, analyze, and distribute data to enhance the fan experience with AI.
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This year marks the use of IBM's watsonx platform to manage the entire AI lifecycle for the Masters.
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Watsonx provides data management, model building, testing, deployment, and governance capabilities.
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Over 290 ML models project golf ball landings; a generative AI model creates spoken commentary.
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Watsonx enables continual improvement of models with transparent monitoring, explainable results, and automated alerts.