Experts Advise: Attract Premium Clients by Communicating Your Unique Value, Not Lowering Prices
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Focus on attracting premium clients, not lowering prices during market instability. Speak to the empowered version of your ideal client.
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Price your offer based on the value you provide, not the time involved. Consider the lifetime value to the client.
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Have a clear, magnetic message that communicates the specific value you offer. Avoid generic messaging.
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Be confident in your worth and adjust your focus to clients willing to pay premium prices.
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Reframe your messaging to attract clients motivated to invest in your highly valuable services.