SEO Experts Advise Engaging with AI to Future-Proof Business as Search Evolves
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Search Generative Experience (SGE) will likely reduce organic traffic for most sites, but sites in the carousel may see more clicks.
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To future-proof SEO, build direct traffic, find new ways to understand search intent, create unique human experiences, find the right angles for content, and use AI to accelerate work.
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AI changes search and how we work. It can create drafts quickly so experts spend more time editing.
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Aggregators can develop prompts to scale content using public data and APIs.
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Abstaining from AI guarantees opinions based on hearsay. Stay engaged with AI to future-proof business.