Build a Targeted Growth Strategy by Creating a Total Addressable Market List
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A Total Addressable Market (TAM) identifies the total market size and revenue potential for a product or service. It looks at target customers based on demographics, geography, firmographic data, and technographics.
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Building a TAM list starts with exporting current top customers, appending data like revenue and employee size, then finding similar companies. Manually verify each company fits your criteria.
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Segment your TAM list into tiers like enterprise, mid-market, and SMB based on employee size or other factors. This allows better budget allocation.
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Align your TAM with go-to-market strategy by uploading to CRM, using for targeted ads, and guiding sales team. It improves budget and strategy decisions.
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Creating and leveraging your TAM helps guide resource allocation, pricing, advertising, and overall strategy. It identifies your best potential customers to drive growth.