Posted 2/20/2024, 10:07:00 PM
New App Bets Cryptocurrency on Users Hitting Fitness Goals
- Users bet cryptocurrency on meeting fitness goals in new app Moonwalk; lose money if they fail to hit daily step count
- Players join challenges, contribute to prize pool; those who meet goals split pool, retrieving original deposits
- App sources step data from phones, updates leaderboard showing player standing
- Ambitions to expand beyond steps to incentivize other fitness goals and behavior change
- Early testers earned hundreds of dollars from prize pools by meeting step count goals