Williams-Sonoma Beats Estimates and Soars 65% As Margin Focus Pays Off Amid Pandemic Home Cooking Boom
• Williams-Sonoma has continued strong sales growth despite industry headwinds by holding the line on discounting and focusing on margins • CEO Laura Alber made the strategic decision to "stop the discounting" during the pandemic • The company beat earnings estimates last quarter and shares are up over 65% in the past year • Williams-Sonoma is looking to tap into AI to boost marketing relevance, optimize supply chain, improve customer service, and aid copywriting • The company could benefit from recent health trends like increased home cooking that align with its products