HUAWEI Relaunches Flagship Phone Line as 'Pura' Series, But Faces Uphill Battle Without Google Services
• HUAWEI has renamed its P series to “Pura,” starting with the “HUAWEI Pura 70” series including the Pura 70, Pura 70 Pro, Pura 70 Pro Plus, and Pura 70 Ultra
• The Pura 70 lineup will have various RAM and storage configurations, with the top Ultra model potentially featuring a ceramic build
• HUAWEI continues making impressive camera phones, but struggles gaining traction in Western markets due to the US ban
• The P60 Pro launched in some EU regions, so some Pura 70 models may do the same, but lacking Google services poses a challenge
• HUAWEI aims to fill the gap left by Google services with its own app suite, but faces difficulty convincing global consumers