Google Mulls $32B HubSpot Acquisition Despite Hurdles

Google is considering making a bid to acquire HubSpot, a digital marketing software company, according to a news report.

HubSpot provides sales, marketing, and customer relationship management software to small and medium businesses. Its market valuation is nearly $32 billion.

Regulatory approval could be a major hurdle for the deal due to its large size. Analysts have raised doubts about the deal.

HubSpot stock jumped nearly 5% on the news to close at $657.85, while Google stock fell 2.8% to $150.53.

HubSpot aims to use AI and generative technologies like ChatGPT to optimize marketing content and convert site visitors into paying customers. Its relative strength stock rating is a strong 86 out of 99.