UK Rises in 2024 Soft Power Rankings, Closing Gap With Top-Ranked US
- UK retains 2nd place in 2024 Global Soft Power Index behind US, increasing its score since 2023
- Believed partly due to closer UK-US relationship since Brexit in January 2020
- US tops rankings with an all-time high score of 78.8
- China climbs to 3rd place, jumping above Japan and Germany
- Conflict causes Israel and Russia's scores to fall, plummeting them down the rankings