HYBE Launches Latin America Subsidiary, Eyes Regional Expansion
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HYBE is launching a new subsidiary, HYBE Latin America, in Mexico to enter the Latin American market.
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The subsidiary will focus on managing artists, discovering/training new artists, and recruiting top producers in Latin America.
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Long-term, HYBE aims to fuse Latin music with K-pop's business structure.
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The move follows HYBE Latin America's acquisition of Exile Music, a Spanish-language music division.
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Isaac Lee, Exile Content's founder, will chair the board of the new Mexico-based subsidiary.