Posted 4/4/2024, 6:00:45 AM
Brands Ban AI From Ads Over Control and Job Loss Fears
- Brands are banning AI in their advertising content due to concerns over the technology
- Advertising agencies want to use AI tools like image generators, but clients hesitate
- Media reports that more brands add contract clauses to prohibit unauthorized AI use
- Brands want express approval before agencies utilize generative AI in creative work
- Reasons brands are wary include potential to put creative jobs in danger and lack of control