Posted 3/21/2024, 3:58:48 PM
Apple Ramps Up AI Efforts to Enhance User Experience
- Apple has been investing heavily in AI research and acquisition for years, with over $1B annually going into AI
- Apple devices have neural engine chips built-in that can run AI models locally without sending data to the cloud
- Apple's Siri is behind competitors, but rumored for an upgrade and handicapped by Apple's strict privacy policies
- Apple may license Google's Gemini AI to make it easy for developers to build AI apps across iOS and Android
- With huge resources, research advances, and over 1B devices worldwide, Apple is poised to be a major AI player