IBM Expands Use of Adobe's AI Tool Firefly to Boost Marketing and Consulting Services
- IBM deploying Adobe's Firefly generative AI tool for marketing and design teams
- Tool being used to accelerate ideation and creative process
- IBM ran successful social media campaign leveraging Firefly last year
- Consulting teams using Firefly to help clients adopt AI responsibly
- Partnership between IBM and Adobe deepening with broader use of Firefly