boAt Dominates India's Booming Wearables Market as Smartwatches Surge
- India's wearable market grew 29.2% YoY in Q3 2023 with 48.1M shipments
- boAt led with 29.7% market share, nearly 3x higher than second place Noise
- Average selling price declined to $21.7 due to arrival of smart rings
- Smartwatches grew 41% while wristbands declined 23.4%
- Audio wearables dominated with 30.9M shipments out of the 48.1M total