Study Finds Most Startup Pitch Decks Lack Solid Go-To-Market Strategies
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Only 7% of founders have a decent go-to-market (GTM) strategy in their pitch decks, which is embarrassing given that many are trying to raise money to acquire customers.
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Most GTM slides barely qualify as a coherent brainstorm, leaving investors despairing over why they should fund the company.
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Fundraising is challenging nowadays so having a basic level of competency in your GTM is crucial.
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Develop a deep understanding of target customers beyond demographics to grasp their challenges, needs and decision-making. This demands diligence, empathy, and strategic market research.
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Your understanding of customers often appears elsewhere in the pitch deck, but without it, the GTM slide usually doesn't make sense.