IKEA Launches $20 Furniture for Gamers, But Collection Seems More Gimmick Than Substance
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IKEA's new $20-piece furniture line attempts to appeal to gamers with pieces like storage for PCs and fold-down gaming tables.
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The collection seems to be more of a marketing ploy than a real effort to meet gamers' needs, as much of it is just regular IKEA furniture with some gaming accessories.
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Standout pieces include a tall cabinet for storing a PC and monitor, a green gaming chair, and an "easy chair" that swings with the gamer's movements.
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Other accessories in the collection include an inflatable donut-shaped seat, a mouse pad, rug, and various storage solutions.
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The collection drops in September 2024, building on a small 2021 line targeting gamers in an estimated $282 billion US gaming market.