California Mulls 'Do Not Track' Law to Allow Opt-Outs from Data Brokers
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Californians may soon be able to request data brokers delete their personal information and stop tracking them in the future under the proposed Delete Act.
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The act would require the state to set up a one-stop website for opt-out requests sent to the state's hundreds of registered data brokers.
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The law aims to strengthen existing provisions regulating data brokers by increasing disclosure requirements and enforcement mechanisms.
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Supporters say it establishes a "do not track" system similar to the FTC's "do not call" list, but critics warn of unintended consequences.
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Lack of restrictions on data brokers enables questionable surveillance, as shown by a Catholic outlet that allegedly used one's data to probe a priest's private life.