Experts Warn of 'Deepfake' News Anchor Videos Ahead of 2024 Election

Deepfake videos of news anchors reporting fake stories are going viral on social media. The videos use AI to mimic the voices and likenesses of real journalists.

The deepfakes are often gaining more traction than real news clips from outlets. This raises concerns about misinformation spreading ahead of the 2024 election.

Experts warn deepfakes of trusted anchors in familiar news formats can be an effective way to spread disinformation. Steps may be needed to protect people's likenesses from misuse.

While social media platforms like TikTok and YouTube prohibit harmful deepfakes, many videos slip through or spread via reposts. This highlights the challenge of content moderation.

There are worries deepfakes could be weaponized to aggressively spread misinformation around the 2024 election. However, experts say society is equipped to handle the challenge of this new technology.