In challenge to TikTok, YouTube Shorts gains new creation tools like Collab and Q&As
YouTube announces expanded suite of creation tools for YouTube Shorts to compete with TikTok and Instagram Reels.
Key points:
- YouTube Shorts is now being watched by over 2 billion logged-in users each month.
- New tools include Collab for side-by-side videos, Green Screen for background effects, Cut for snipping clips, and Q&A sticker for audience interaction.
- YouTube will test a mobile-first vertical live experience to help live creators get discovered in the Shorts feed.
- YouTube will insert live videos in the Shorts feed, similar to TikTok, and lower eligibility requirements for monetization.
- New features aim to encourage inspiration, such as bundling audio and effects from videos being remixed and saving Shorts to playlists.
- YouTube will soon test recomposition tools to turn horizontal videos into Shorts.
- The changes come in response to recent updates from TikTok and Instagram to enhance their short-form video platforms.
- YouTube Shorts has seen significant growth and positive trends in watch time and monetization.