Posted 3/4/2024, 8:19:36 PM
Apple Goes All In on AI, Sets Sights on Breaking New Ground
- Apple has shifted gears to be "all in" on AI after previously being content to sit on the sidelines
- CEO Tim Cook spoke twice in 3 weeks about Apple's AI efforts and plans to "break new ground"
- The new M3 MacBook Air highlights AI capabilities, with Apple calling it the "world's best consumer laptop for AI"
- The MacBook Air marketing signals Apple is no longer content to avoid the AI discussion
- With Apple's influence, whatever it does in AI will reverberate across the tech industry