Amazon and Hyundai to Launch Online Car Purchases in 2024 Pilot Program
-
Amazon and Hyundai announced a pilot program starting in 2024 to allow shoppers to browse and buy new Hyundai vehicles on Amazon.com.
-
Currently Hyundai has an "electronic showroom" on Amazon where you can configure vehicles but must finish the purchase at a dealership.
-
Legal restrictions require automakers to sell through franchised dealers, so Amazon is partnering with select Hyundai dealers to enable online checkout while complying with laws.
-
The program will initially involve 18 Hyundai dealers in 5 states, allowing nearby buyers to pay on Amazon but with the dealer as the seller of record.
-
The program is limited to new Hyundai models and won't allow trade-ins or comparison with other brands, so impact may be modest at first.