Posted 11/24/2023, 1:15:00 AM
India's Smart TV and Streaming Growth Sparks Rapid TV Market Expansion
- Indian TV market poised for rapid expansion to 2028 due to rising popularity of smart TVs and OTT platforms
- Surging demand for larger screens and smart TVs with advanced features driving market growth
- Integration of smart TVs with OTT apps and proprietary operating systems enhancing user experience
- Number of TV households increased from 197M in 2018 to 210M in 2021; 90M households yet to acquire TVs
- Paid OTT subscribers surged from 14M in 2018 to 70-80M in 2021, fueling TV market momentum