Posted 1/31/2024, 9:11:00 PM
IndyCar Races Toward Lucrative New Media Rights Deal
- IndyCar's media rights currently controlled by NBC Sports, talks underway for new deal when current deal expires end of 2023
- Companies interested include NBC, The CW, Fox Sports, and Apple; IndyCar seeks rights fee increase
- IndyCar makes about $20M annually currently; saw best viewership since 2011 in 2022 with 1.32M viewers
- Compared to F1's $75-90M/year and 1.11M viewers; NASCAR's $820M/year and 2.86M viewers
- Networks see upside for IndyCar next cycle given growth in attendance, ratings, and multiple bidders showing interest