As Inflation Eases, Consumer Brands Brace for More Promotions and Bargain-Hunting Shoppers
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Inflation means rising prices and declining purchasing power over time, while disinflation is a slowing of price inflation.
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Disinflation provides some financial relief as price increases slow down. Brands may offer more deals.
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Consumer brands report spending has held up, but see shoppers becoming more cost-conscious and bargain-seeking.
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As inflation eases, brands like Coca-Cola and Pepsi expect to see less pricing power and more promotion activity.
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Consumers may not feel lower prices yet, but increased brand competition could bring more discounts.