Posted 12/19/2023, 10:00:00 AM
Exceljet Traffic Crashes as Competitor Uses AI to Steal Search Results
- Website Exceljet was victim of an "SEO heist" where a marketer used AI to clone thousands of its articles for a competitor site, stealing search traffic
- The plot shows how new generative AI tools are transforming the web and posing challenges for Google search
- Traffic to Exceljet crashed as competitor Causal saw its traffic surge 60X after using AI article generation tactics
- Experts say internet search is becoming less useful as more low-quality, AI-generated content appears high in results
- The situation raises questions about Google's ability to detect synthetic content and police search results as use of generative AI explodes