Universal Music CEO Grainge Explores Opportunities and Risks as AI Reshapes Music
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Lucian Grainge, the chairman and CEO of Universal Music Group, is exploring how AI music technology like Google's Lyria could be a threat or an opportunity for the music industry. He wants to collaborate with tech companies rather than fight them.
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Generative AI that can create novel music and voices poses risks like deepfakes that could undermine real artists. But Grainge sees potential value if done responsibly, like AI collaborators for songwriters.
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Grainge built Universal into the dominant music company by being open to changes like music streaming when others resisted. He wants the same openness and experimentation with AI.
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Questions around copyright and fair use of music for training AI models are unsettled. Grainge is pushing for artists' rights while not waiting for all legal issues to be resolved.
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For Grainge, the possibilities with AI reflect his lifelong passion for discovering new music scenes and talent. He aims to guide the industry through disruption while protecting creators.