Instagram Developing 'Blend' Feature to Recommend Reels Videos Based on Shared Interests with Friends
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Instagram is working on a new Reels feature called Blend that would recommend videos based on two users' interests.
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Blend would show Reels to you and a friend based on videos you've already shared and liked.
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The goal is to help users discover new Reels together with a friend instead of sending videos to each other.
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Blend could have indicators to show if the other person has seen a video to facilitate discussing videos.
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The feature could give Instagram an advantage over TikTok for people who enjoy watching short videos with friends.