Instagram Testing New Toggle to Show Only Verified Accounts, Pushing More Users to Pay for Blue Checkmark

Instagram is testing a new toggle that lets users see posts only from verified accounts, to encourage more people to pay for verification.

Instagram CEO Adam Mosseri believes the toggle will give creators and brands more visibility.

The feature is still experimental and may be scrapped before a full rollout.

Meta is considering a separate $17/month subscription to remove ads from Instagram and Facebook.

Social platforms like X (formerly Twitter) and Telegram already allow users to pay to get verified.