Instagram Threads Adds Trending Topics to Lure Twitter Users Amid Elon Musk Shakeup

Instagram's Threads app is adding a Trends feature to compete with Twitter/X, after a screenshot was leaked showing trending topics.

Threads aims to capitalize on Twitter's changes under Elon Musk to attract users away from Twitter to Threads instead.

Threads has been rapidly rolling out new features like search to become more of a Twitter competitor, but some at Meta are hesitant about embracing news.

Instagram head Adam Mosseri said they aren't anti-news, but are avoiding overpromising, which Meta has done in the past.

It's unclear if adding Trends will convince Twitter users to switch to Threads, as other anticipated features haven't driven significant growth so far.