Instagram Launches AI-Powered Background Editor 'Backdrop' for Stories
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Instagram launched AI-powered background editing for Stories in the U.S. called Backdrop. It allows users to describe a background scene and AI will generate it.
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The new Backdrop feature shows up after capturing/uploading a Story. Tap the icon and describe the desired background scene.
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Users can prompt the AI with text like "surrounded by puppies" or "starry sky" to generate dreamy backgrounds.
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The AI-generated backgrounds will be tagged showing they were edited. Stories also get a sticker for others to try the feature.
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Snapchat recently launched a similar AI-powered background editing feature, but it's only for Snapchat+ subscribers.