Intel Rebrands Chips 'Core Ultra' for AI; Promises Big Battery and Software Boosts
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Intel is rebranding its Core i chips to "Core Ultra" to denote AI capabilities from the integrated neural processing unit (NPU).
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The NPU, GPU upgrades, and efficiency improvements should lead to better battery life compared to prior generations.
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Intel expects major software companies like Zoom and Adobe to release AI-optimized features that tap into the NPU.
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Benchmarking AI is more about optimizing software code paths rather than just hardware, presenting challenges.
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The new 9W low-power parts could enable more modern thin and light form factors like foldables.