Companies Debate Risks and Rewards of Sharing Data with AI
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Companies worry about proprietary data leakage when using AI, but some see value in intentionally inserting data to boost their brand.
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AI engines have a database of content (large language model) and an algorithm that generates responses based on the data.
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Companies could upload their data to AI engines for analysis, but risk competitors accessing it.
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One consultant actively wants to add her company's data to AI engines to associate it with her brand when responses are generated.
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In future, AI companies may allow paid placements in responses or develop "AI Engine Optimization," raising questions around objectivity.