Posted 1/11/2024, 6:11:00 PM
Box Office Sees Modest 2023 Gains But Still Lags Pre-Pandemic Era; 2024 Outlook Murky Amid Labor Strife
- Global and international box office saw improvements in 2023 versus 2022, but still lag pre-pandemic levels; 2024 expected to slide amid work stoppages and strike delays
- Hits like Barbie, Super Mario Bros, and Oppenheimer showed cultural phenomena can still draw audiences, but floor has dropped for big titles
- China shrugged off Hollywood films, with all top 10 being local titles; Chinese market rebounded but still down 7% vs pre-pandemic
- International markets like Germany and Italy saw bounce back, while Korea continues struggling at -31% behind 3-year pre-pandemic average
- Universal captured global box office crown for first time since 2015 on strength of diverse slate like Super Mario Bros and Oppenheimer