Intimate Apparel Market Set to Grow on Diversity and Inclusivity Trends
• The intimate wear market is projected to grow from $88.56 billion in 2022 to $152.71 billion in 2032. Growth is driven by increasing online sales and diversity/inclusivity.
• North America is expected to see the highest CAGR due to deep understanding and attention to diversity and body positivity.
• Bras are the mainstay of the market, with sports bras and men's underwear seeing increasing demand.
• Online sales are growing rapidly as e-commerce provides convenience and options for intimate apparel shopping.
• Major players include Victoria's Secret, Zivame, Gap Inc., Triumph International, and Calvin Klein. Market has high growth potential.