Posted 2/26/2024, 3:35:05 PM
Apple Bets on AI in iOS 18 to Revive iPhone Sales in China
- iOS 18's rumored AI features could help revive slowing iPhone sales in China against rivals like Huawei.
- Apple saw iPhone sales in China drop 13% in Dec 2023, with further reports of up to 40% declines recently.
- Chinese consumers see Apple's limited AI features as contradictory to its image as an innovative brand.
- iOS 18 expected to contain new AI capabilities, but Apple needs major progress to meet expectations.
- Apple CEO Tim Cook said the company is working on generative AI, with details to come later this year.