Posted 11/22/2023, 2:38:50 PM
Smartphone Sales See First Growth in Over 2 Years Thanks to iPhone 15 Launch, Emerging Markets
- Global smartphone sales grew 5% year-over-year in October 2023, the first positive growth since June 2021
- Growth attributed partly to launch of iPhone 15 series a week later than iPhone 14 series last year
- Emerging markets like Middle East and Africa saw most growth
- Huawei's return to market and India's festive sales season also contributed
- Apple claimed 43% market share with iPhone 15 launch outperforming competition