The iPhone 15 Pro and iPhone 15 Pro Max are expected to have a $100 price increase over the current models, according to analyst Dan Ives, but promotional activities and discounts from U.S. carriers are likely to drive sales and offset potential resistance.
Apple's rumored iPhone 15 Pro and Pro Max may feature an Action button, inherited from the Apple Watch Ultra, that could improve multitasking and customization options on the phone.
Apple's upcoming iPhone 15 Pro and iPhone 15 Pro Max models will introduce a new Action button that will replace the traditional Ring/Silent switch, allowing users to customize various functions such as accessibility settings, shortcuts, silent mode, camera, flashlight, focus, magnifier, translate, and voice memos.
The iPhone 15 Pro Max is Apple's flagship smartphone with a powerful camera featuring a periscope zoom lens and 5x optical zoom.
The iPhone 15 Pro and iPhone 15 Pro Max have a more repairable internal design, featuring a removable back glass panel, which may result in lower repair fees for cracked back glass.
Apple will begin accepting pre-orders for the new iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max this Friday, September 15, with the Pro models featuring new features such as a USB-C port, lightweight titanium frame, and customizable Action button.
Third-party iPhone 15 Pro series cases have a design flaw that inhibits the use of the new Action button introduced by Apple, such as the Bellroy case that has a cutout for the old mute switch but obstructs the activation of the Action button.
The iPhone 15 Pro Max has a redesigned frame that allows for easier glass panel removal, resulting in lower repair fees, and features a tetraprism system for 5x optical zoom, but received a low repairability score due to Apple's parts pairing requirement.
The iPhone 15 Pro Max features improved camera capabilities, including additional framing options, enhanced video quality, better low-light performance, and the ability to add a portrait mode blur effect after taking a photo, making it Apple's best camera system to date.
The iPhone 15 Pro has replaced the mute switch with a multi-function Action Button that can be assigned to various tasks, including activating the flashlight and turning on the camera, and can be customized with shortcuts for more efficient use.
The iPhone 15 Pro Max's main camera with its larger sensor and improved exposure provides better fidelity, color, and contrast in photos compared to the iPhone 13 Pro, making it a significant upgrade for photography enthusiasts, especially in low-light scenarios.
The iPhone 15 Pro brings numerous improvements compared to previous models, including a lighter titanium build, an Action button for programming shortcuts, a USB-C port, and upgraded cameras, making it a more appealing option for those looking for faster performance and a better camera. However, it may not be necessary to upgrade if you already have an iPhone 14 Pro or newer, as the improvements may have niche uses and may not significantly impact the daily experience.
The iPhone 15 Pro's new action button allows users to customize shortcuts, such as ordering Starbucks, without needing to open an app.
The iPhone 15 Pro and Pro Max have faced controversies such as overheating and case wear, but overall deliver impressive improvements in cameras, charging speeds, battery life, and performance.
The author upgraded from an iPhone 11 to an iPhone 15 Pro Max primarily for its 5x optical zoom camera, but they also enjoyed features such as Macro mode and Night mode, while finding other features like the Dynamic Island and Action button less useful than expected.
