Apple Struggles Overseas While Samsung Bets on AI to Regain Smartphone Crown
- iPhone sales plunged 10% last quarter, largely due to a sharp decline in China
- Samsung regained the top smartphone manufacturer spot from Apple in Q1 2024
- Android expected to grow at twice the pace of iOS this year
- Chinese consumers turning to national brands like Xiaomi over Apple
- Samsung leaning into AI with new Galaxy S24 lineup, while Apple lacks messaging around AI