Cyberpunk 2077's Bumpy Launch Led to $120M in Fixes, But CD Projekt Red Persists in Improving the $400M Blockbuster

Cyberpunk 2077 cost over $400M to make and market, becoming one of the most expensive games ever.

After a rocky launch, CD Projekt Red spent over $120M on fixes, updates like patch 2.0, DLCs, and marketing.

Recent updates and DLCs have improved perceptions and sales, with over 25M copies sold now.

CDPR is moving to Unreal Engine and splitting development across multiple sites for efficiency.

Unable to abandon the game, CDPR doggedly persisted in improving Cyberpunk 2077 despite the challenges.