Apple Uses Camera Terminology in iPhone 15 Marketing to Appeal to Photographers

Apple is using photography terms like focal length and aperture in iPhone marketing to appeal to creatives and show respect for photography.
Seeing equivalent focal length (EFL) measurements may get people asking questions and learning about interchangeable lenses.
The iPhone 15 Pro Max offers EFL presets from 13mm to 120mm to simulate different lenses.
iOS shows the EFL when tapping camera zoom presets. This exposure is now increased.
Next Generation Portraits on iPhone 15 will indicate depth of field in f-stops, further using camera terminology.

digitalcameraworld.com

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Posted 9/13/2023, 12:06:45 PM