Posted 4/15/2024, 4:02:00 PM
Alfa Renames New Poland-Built SUV from Milano to Junior After Italian Backlash
- Italian industry minister criticized Alfa for naming Poland-built SUV "Milano" which violates Italian law
- Law states cars with Italian-sounding names must be made in Italy or it's misleading
- Alfa deciding to rename new SUV from "Milano" to "Junior" in response to government pressure
- "Junior" name revives 1960s base model trim level for Alfa coupes
- Alfa CEO acknowledges event will be remembered but calls it an exciting moment with fitting new "Junior" name
