Alfa Romeo Drops Milano Name for Upcoming SUV, Opts for Junior After Italian Government Complaint
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Alfa Romeo changed the name of its upcoming Milano SUV to "Junior" after the Italian government said calling it "Milano" could falsely imply it's made in Italy when it's actually made in Poland.
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The name "Junior" has historic significance for Alfa Romeo, referring to a popular model from the 1960s that attracted younger buyers.
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Alfa's CEO said the name change was made voluntarily, even though they believe they weren't legally required to do so.
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The Italian industry minister said a vehicle named after Milan must be produced in Italy to avoid misleading consumers.
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Enthusiasts feel the "Junior" name is boring and makes it seem like a lesser version compared to other Alfa Romeo vehicles.