Canned Water Brand Liquid Death Goes Viral with Edgy Marketing, Cashes in on Sober-Curious Trends

Liquid Death is just canned water, but clever branding and marketing have made it a billion-dollar brand

The edgy, alcohol-inspired branding appeals to consumers looking for a cool non-alcoholic drink option

Liquid Death has grown a big following on social media with viral marketing campaigns

The brand targets live events, where people often feel awkward drinking plain water

Liquid Death is expanding into sparkling water and tea to capitalize on growing "sober curious" consumer trends