Microsoft's $69B Activision Blizzard buy lacking clear Xbox benefit strategy
• Microsoft paid $69 billion for Activision Blizzard but has no clear plans on how to use them to benefit Xbox
• Game Pass was likely an initial reason for the acquisition, but subscription services now seem less promising
• Keeping Call of Duty exclusive is no longer viable, undermining a potential original goal
• Activision Blizzard operates profitably on its own, so the acquisition has simply made it an asset rather than benefiting Xbox
• The purchase was likely driven by Microsoft executives wanting to flex their power rather than a clear business strategy