Posted 3/7/2024, 9:07:00 AM
ITV Studios Head Sees Streaming Growth Despite Market Challenges, Remains Bullish on Human Creativity Over AI
- ITV boss predicts a "blip" in commissioning as conversations restart post-strikes, potentially leading to a surge
- Generative AI seen as a "co-pilot for creatives" by ITV Studios head, useful but not substituting human creativity
- ITV Studios revenue from streaming up 10% last year, ahead of 2026 target
- Studios boss bullish on outgrowing market in areas like unscripted & licensing despite "tough market"
- ITV implementing restructuring to cut costs and "de-risk" from shocks, but too early to discuss potential layoffs