Fashion NFT Startup IYK Raises $16.8M to Connect Physical and Digital Goods
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IYK, a startup enabling fashion brands to add NFTs to products, raised $16.8 million in seed funding led by Andreessen Horowitz.
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IYK provides NFC chips and infrastructure to connect physical products to digital NFT certificates of authenticity and utilities.
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Major brands like Adidas, Johnnie Walker, and 9dcc have used IYK's tech to create limited collections with digital bonuses.
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IYK launched a self-serve platform so brands can easily integrate its NFC chips and tap into its infrastructure.
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IYK aims to help brands build ongoing digital relationships and communities with customers through connected physical/digital products.