Posted 12/19/2023, 7:30:00 AM
Kirin Taps AI to Streamline New Flavored Drink Ideas
- Japanese beer company Kirin is using AI to come up with ideas for new drinks
- Kirin currently interviews customers for 50 hours to get product feedback, wants AI to speed up the process
- The AI will be used on Kirin's ready-to-drink beverages like flavored alcohol pops, not beer
- The AI will consider customer surveys and suggest new flavors and products
- The AI-generated ideas will still be tested by humans before new products are launched