Posted 2/26/2024, 4:06:19 PM
Jeep Cuts Prices, Production Costs to Boost Lagging US Sales
- Jeep is cutting prices across several models like the Gladiator, Grand Cherokee, and Compass in response to 5 years of declining US sales
- CEO Antonio Filosa wants to increase Jeep's market penetration and share which he says is below where it should be
- Jeep will also cut factory costs by renegotiating contracts with suppliers
- The Wagoneer and Grand Wagoneer will converge back into the Jeep brand with more prominent branding
- Filosa believes these changes will create more clarity for the brand, in dealerships, and for customers