Jeep Slashes Prices to Stay Competitive Amid Upcoming EV Launches and Growing Off-Road Rivals
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Jeep has cut pricing across most of its lineup by $1,700-$4,000 as it loses US market share ahead of upcoming EV launches.
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Jeep sales declined 6% in the US in 2023 amid high prices and competition from brands like Ford, Rivian, and Scout.
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Jeep's first EV will be the Wagoneer S SUV launching in Q3 2023, followed by the Jeep Recon EV later this year.
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Jeep is facing more competition in the off-road niche from vehicles like the Ford Bronco, Rivian R1S, and Scout EV models.
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By 2025 Jeep plans to launch 5 new models including new nameplates, ensuring an electrified option across its lineup.