Posted 2/26/2024, 4:44:00 PM
Jeep Aims to Restore U.S. Sales With More Options, Lower Prices Under New CEO
- Jeep's U.S. sales peaked in 2018 and have dropped significantly since then, falling 6% last year to 641,166 units
- New Jeep CEO Antonio Filosa aims to restore U.S. market share by adding value back to models, lowering prices by up to $4,000 on some models
- More powertrain choices coming, including PHEVs across lineup and new electric models (Wagoneer S, Recon) this year
- Converging Wagoneer branding back into Jeep after dealer feedback
- Adding production quality team to engage with plant leaders and address customer concerns as 5 updated models launch